Retail Lighting – Successful Lighting Design for Storefronts

One of the things that makes retail lighting design so difficult is the fact that it has such a high variety of products. Lighting design for commercial outlets, on the other hand, tends to be very simple, at least from a technological standpoint. Lighting for retail shops can be divided into several categories, each with its own unique lighting problem-solving approach.

Tampa lighting design company knows all about the various kinds of lights available for retail environments. As he states, “Lighting design is a science and an art form, and I believe there is a fine line between the two.” In other words, it’s not just a matter of choosing the right fixture. Lighting design for retail stores largely involves problem solving – either with bright, task lighting or dimming. Tampa lighting design experts deal with both brightness and durations – as well as any special lighting fixtures that may be required for particular purposes.

In other words, in Tampa lighting design, the whole purpose of the lights is to make work easier. One way to accomplish this is by providing ambient lighting for the store entrance. If the light is sufficient, potential customers will move in the appropriate direction and will stay longer. This type of lighting can include floodlights over counters, displays and a general light over the entire retail space. Another approach is for a manager to direct customers to specific departments, or products, with a lighting plan.

Retail lighting fixtures can be installed outdoors on the storefront, as well as indoors in different areas of the store. Retail lighting fixtures can be a mixture of outdoor and indoor fixtures, or directed toward the main room in the retail building. Retail lighting fixtures can also be directed onto a specific product display. The result is more attention to a product and more effectiveness in marketing the products to current and new customers.

Design elements in retail lighting include lighting levels, color and theme, product visibility and even lighting design. All of these design elements add up to making the right amount of light for the space. Retail lighting design should be coordinated with the rest of the store, including furniture and lighting, flooring, signage, advertising and more. Design professionals use retail lighting to add personality to their store, and can be a major factor in attracting new business.

Retail lighting does not have to be expensive, and can be done on a shoestring budget. Tampa lighting designers have seen great success in creating beautiful, original lighting for small shops and boutique-style stores that need just enough light to make their retail stores successful. Lighting can enhance the beauty of a store, along with bringing in new customers. Design professionals can help determine the best solution for the store, and can assist with all aspects of lighting design from setup to operation. Lighting is an important part of every store, and can make or break sales.